Features
What the marketplace actually does, on both sides of the transaction.
Routing and distribution
Every inbound lead is matched against active contracts for the seller's campaign and vertical, filtered per buyer, checked against remaining capacity, then delivered in priority order until a buyer accepts.
- Exclusive by price — highest bidder wins, with weighted random resolution on ties.
- Exclusive by weight — proportional allocation across buyers.
- Exclusive by order — fixed waterfall you control.
- Ping / post — buyers bid on a stripped lead, winner receives the full record.
- Non-exclusive — the same lead sold to multiple buyers.
Buyer controls
- Price — set what you'll pay per accepted lead.
- Capacity — daily and weekly caps, enforced at distribution time.
- Filters — accept only what qualifies, on any captured field.
- Duplicate windows — configurable per contract, by phone and by email.
- Endpoint health — see your own accept and reject rates, with the actual responses your endpoint returned.
Seller controls
- Demand visibility — aggregate prices and open capacity before you generate.
- One endpoint — post once, reach every eligible buyer.
- Field validation — configurable per-field rules, so bad data fails fast rather than silently rejecting downstream.
- Delivery results — know which leads sold, for how much, and why the rest didn't.
Data quality and compliance
- Consent capture — consent text, timestamp, IP, and source URL stored per lead.
- Bot and fraud signals — honeypot and time-trap guards at intake, plus configurable fraud scoring.
- Duplicate detection — fingerprint-based, scoped per seller and per buyer.
- Disposable email and proxy detection — flagged before distribution.