Solutions
The same marketplace, seen from wherever you sit in it.
You generate leads
You're running media and need to know what's worth generating before you spend. The demand board tells you which verticals and geographies have open capacity and what they're paying. You post to one endpoint and reach every buyer whose filters your lead satisfies.
You buy leads
You want volume you can control and pricing you can change when your economics change. Set your price, caps, and filters; adjust them yourself. See your accept and reject rates, and — unusually — see what your own endpoint actually returned when it rejected something.
You do both
Plenty of operators buy in one vertical and sell in another. One account covers both sides, with the two ledgers kept separate and visible.
You run a network
If you're distributing on behalf of others, the routing engine handles the part that's tedious to build: contract matching, per-buyer filters, capacity enforcement, duplicate windows, and delivery retries across multiple endpoints per buyer.